Help users create an account for your service.
When to use this pattern
Provide user accounts if your users will need to regularly access or update their data in your service.
When not to use this pattern
Do not create user accounts if you can provide a usable service without them.
This is because user accounts are:
- a barrier for many users and make it more likely they will drop out
- difficult to build and maintain
If you want to let users check the status of a one-off transaction, give them a unique reference number they can use along with their name or email address.
Unique references are hard to remember so you should send them in an email or text message to the user.
How it works
If a user needs an account as part of your service:
- let them use as much of your service as possible before they need to create an account
- use clear and consistent language
- create a simple user journey
- make the sign-up process clear
Use clear and consistent language
For consistency with other GOV.UK services, use the phrase ‘Create an account’ instead of ‘Register’, ‘Sign up’ or something else.
Use labels like ‘Create a username’ and ‘Create a password’ rather than ‘Username’ and ‘Password’. This helps users to understand that they’re not being asked to enter an existing username or password.
Create a simple user journey
Make it clear what you need users to do when they create an account.
Show a clear difference between creating an account and signing in. Presenting the options side by side is not enough because users might miss one of them or not understand the difference.
Make the sign-up process clear
If a user fails to create an account they might not be able to use your service at all.
Make sure the account creation screen is solely about that task. Do not add any distracting content or links.
Never use National Insurance numbers to verify a user’s identity
If you currently use National Insurance numbers to verify identity, find out how to protect your service against fraud.
Help improve this page
To help make sure the Create accounts page is useful, relevant and up to date, you can:
- share research or feedback about the Create accounts pattern on GitHub
- propose a change to this page – read more about how to propose changes in GitHub
If you’ve got a question about the GOV.UK Design System you can contact the team: